Essential Website Design Tips You Should Know. New websites are launched every day and it’s becoming increasingly difficult for businesses to stand out from the crowd. In fact, a recent study found that 95% of people trust online reviews as much as personal recommendations when making buying decisions. So if your site isn’t meeting user expectations, you’re going to struggle to gain new customers.

To help you create an effective website that has visitors coming back again and again, we’ve compiled our list of essential website design tips. Follow these best practices and you can rest assured that your online presence is both professional and memorable.

Create a Responsive Website

One of the most critical website design tips is to create a responsive website. A responsive website is compatible with all devices and can adjust automatically depending on the user’s settings. But what does this actually mean? In short, responsive design means that your website will automatically scale to fit any screen size, whether that’s a desktop browser, tablet, or mobile phone. This is a hugely important feature for businesses, as it means that the same user experience can be enjoyed regardless of what device your customers are viewing your site on. You can easily test your website for responsiveness by resizing your browser window. If your website doesn’t respond to this change, it’s likely that you’ve created a non-responsive website.

Build Trust With User-Friendly Design

Trust is vital when it comes to e-commerce and can often be the difference between a sale and a missed opportunity. Studies show that the best way to build trust is with high-quality content, but design also plays a big role. Most customers will form an opinion about your brand based on the aesthetics of your site. By using high-quality design, you can put visitors at ease and show that you’re a trustworthy brand.

Good design is intuitive, easy to navigate, and tells a visual story about your brand. If your site is well-designed, your customers will have an easier time navigating the purchasing process and be more likely to convert. Designing a user-friendly website can be difficult, especially if you’re short on design skills.

Use Video Marketing to Grow Your Business

As technology continues to advance, so does the way we interact with one another. With this in mind, brands would be wise to adopt video marketing strategies as part of their online marketing strategy. With over 80% of people watching online video, it’s a channel that shouldn’t be overlooked. In fact, Hubspot research shows that businesses that incorporate video into their marketing strategy enjoy a 10% increase in leads compared to those who don’t. To engage your customers and encourage them to buy from you, you need to use video. Whether that’s through live-streaming, product demonstrations, or behind-the-scenes videos, there are plenty of ways you can incorporate video into your marketing strategy.

Don’t Forget About SEO

We’ve all seen the websites that start with “I’m sorry, but we don’t have this in stock,” when we’ve searched for a product. We know it’s frustrating, and we expect better from the brands we choose to support. This is a good indicator of just how important SEO has become in today’s digital landscape. On top of great design and user experience, businesses need to be mindful of the search engine optimization (SEO) of their website. The number of people visiting your site will be greatly influenced by your page ranking on Google, so it’s important to optimize your website to improve your ranking. To give your website an edge, implement these website optimization tips:

Summing Up

Website design is a crucial element of successful e-commerce, and the best way to ensure your site is successful is to take the time to get it right. To do this, you need to consider what your customers want from your website and then plan, design, and build your website accordingly. This way, you can be sure that your website meets users’ expectations and is a valuable asset to your business.

With the tips in this article, you can be sure that the website you build will be engaging, easy to navigate, and designed with users in mind. With a great website, you’ll be able to build trust with potential customers, encourage them to buy from you, and even help them once they’ve made their purchase.